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The art of success, inspired by The Beatles

There's art behind what the Beatles accomplished, and not just literally speaking. Today you will dig into 3 key points to help you be more successful. 

What influenced the style of songwriting of each Beatle? How important is the feeling reflected in their songs? And more importantly, what can you apply to your daily life from their achievements? I’ll share 3 keys to achieve success by analyzing the Beatles. At the end, you can request me your reference sheet to remember how to apply these keys easily.

When you try to improve, it’s normal that what you consider as success today will be different in a few months or a few years; whether in a personal or professional environment, with your partner or in business. 

The Beatles are an example of musical success. Their music and each of them have influenced since 1962  when they recorded their first album. They achieved success after success and gained worldwide popularity. As you’re reading this, I imagine you like the Beatles and you know that their music has transcended several generations.

Note: If you wish, you could analyze other artists' music as well; I'll show you the analysis done by Dueling Data’s creator and analyst Adam McCann, with public Tableau visualizations. He uses information from Spotify, album release year, composer, Billboard ranking, and the lyrics of the songs analyzed.

1. Knowledge

What's the use of acquiring knowledge if you don't know what you to do with it?

First of all, define your objective, remember to use your senses to visualize your goal and explore complementary aspects. When you’re alert to all senses, by observing, feeling, smelling... you can deepen and uncover other layers.

For example, The Beatles wanted to be a musical band, an obvious knowledge is music theory; however, a key point for them was to be perceptive with their audience - which influenced their way of presenting and, even before, of composing. Do you know what you aim for in the most important branches of your life? What’s the obvious knowledge and the not so obvious?

I invite you to choose an objective in which you want to be more successful, keep it in mind as it will be your basis for understanding from here to the end of the article.

Are you ready?

Identify patterns

No matter how far along you are from your goal, it's always a good idea to go back to the basics and reinforce knowledge with a new perspective. 

A basic pattern that we can recognize in songs, from the Beatles and many genres of songs, is: Verse A + Chorus + Verse B + Chorus.... See the movement in the image.

Beatles song wave - wanderlum

[The standard pattern of a song; It shows you the temporality and flow. Image of the webinar on the analysis in public dashboard: Data music - The Beatles by McCann, AE (2019)]

Now think about the seasonality, natural motion of your goal. How often and in what magnitude is it achieved over time? Your goal may have several patterns. Also, many these you may have known them for a while, however they're perhaps different today. Analyze them.

In the corporate world, it's important to know the flow of sales by season or even by day of the week. When selling, how are your organic or advertising campaigns moving to attract prospects? Or how do your operating processes or your website’s timeliness look like? 

Take time to identify and keep in mind the patterns to make effective decisions. This analysis must be both internal and external; which flows of your environment , directly‌ ‌and‌ ‌indirectly, affect your objective? Remember to focus, there is a lot of information, keep in mind your goal to discern better.

Portraying to reach results

Surely you have heard the phrase "he who does not live to serve, does not serve to live". And if you think about it, I'm sure your goal seeks to have an impact on something or someone besides you.

Depending on your objective and the main benefit of it, ask yourself the question: for what or for whom? The Beatles sang to a "someone"; get to know yours very well so you can easily identify how to approach your goal. 

The Beatles songs were composed by  Lennon and McCartney together or individually by Lennon, McCartney, Harrison and, to a lesser extent, by Ringo. 

Let's look at 2 lyrical analyses of the Beatles. Do you know what they transmitted and why?

Most common words

Love is the word most used by the Beatles. You listen to it in 42% of their songs. Is it a coincidence? or why do you think the 2 words that best define the Beatles songs are Love and Know.

Beatles words analysis - wanderlum

[The most frequently used words by each Beatles songwriter. Love was used by: Lennon and McCartney 47%, McCartney and Lennon individually 42%, and Harrison 50%. Image of the analysis in public dashboard: Data music - The Beatles by McCann, AE (2018, August 6)]

Imagine how you can apply it with everyone you interact with. If you own a business your focus is on your customers and your team; even if your perceived value is innovation, quality, or delivery times. To achieve your goal, everyone must identify you and be permeated with the right words or concepts about you and your company; involve your team, allies, and others. This will directly reflect with your customers.

Now reflect, what does your verbal, body language, your values or advertising messages, commercial and operational team transmit? Is it suitable for your objective or what changes do you need?

Or, what features of your service or message work best for your goal?

Choose and transmit your communication with the objective in mind, as you will remember from the article on how to communicate Chichen Itza’s style.


Closely related to words, it’s said that in general, the Beatles reflect positivism in their songs; with their respective diversity. When you have a clear objective and you know what or to whom it is relevant to transmit the benefit, it is easier to distill your identity and the feeling that you show when facing different situations.

For the Beatles, in addition to the feeling of a song, it was the feeling perceived when in front of an audience. Before they recorded their first album, the Beatles spent a season in Germany playing at bars several hours a night. The important thing, as John Lennon said, was that during this time they learned the importance of the projected feeling and therefore innovated in ways of playing and transmitting their music to hold the audience's interest.

Know your energy balance and what you are really projecting. To meditate and analyze it, I recommend that you be close to nature, be it your garden, park or more natural, according to your style. Be aware of your moment to make sure that you and everyone around you create an environment favorable for your goal. 

Beatles sentiment - wanderlum

[The Beatles songs predominantly reflect positivism; the feeling is measured according to the words of the song, the value 0 is negative. You can deduce John Lennon wrote more positive songs when he wrote along with Paul McCartney. Paul McCartney had the greatest variation, distinguish the highest and lowest ranks. The feeling is not static, nor centralized; variation was important for the Beatles. Image of the analysis in public dashboard: Beatles sentiment analysis of McCann, AE (2016, August 9)]

2. Value ​​support

From people, tools, skills, or suppliers and competition in organizations; unity makes strength. Be inspired by the great value and influence that everyone has on your goal’s path. 

The Beatles constantly released new songs, many of them successful. Their success, as we notice from their position in the Billboard ranking, was a fusion of the times they worked together or individually; and depending on the year, you can point the influences of external factors and leadership. Do you know who or which factors, tools limit or influence you to achieve your goal?

Beatles analysis - wanderlum art of success

[The history of Beatles songs that were in the top 100 of the Billboard ranking, by songwriter and year the album was released in the United States. Of the 310 songs, 52 are in the top 100 and 21 were #1 hits. Image of the analysis in public dashboard: Data music - The Beatles by McCann, AE (2018, August 6)]

Each Beatle impregnated his personality: words, music or feeling. It is also interesting to recognize the differences; for example, the number of different words each used when composing. This helps you appreciate that each person, skill or tool can make it easier for you to reach your goal in their style. 

Value each difference, receiving support enables you to accomplish greater things. Here are the number of unique words each songwriter used. Of the factors and supports you analyzed, perhaps you recognized those who connect you with more people or who are influencers in your team, or perhaps you distinguished your 80/20 in tasks or clients. How often do you evaluate the contribution of each person, team... and yourself?

Beatles vocabulary - wanderlum art of success

[The breadth of the vocabulary of the Beatles songs. Their songs had an average of 65 unique words. The most sophisticated songs were composed by Lennon and McCartney together. Image of the analysis in public dashboard: Data music - The Beatles by McCann, AE (2018, August 6)]

3. You can always improve

Let's recap after 2 sections of analysis and reflection. The important thing is that you have a clear objective  and that you carry out a self-analysis with detailed observation and considering different angles. Since I don't want you to be paralyzed by over-analysis, this third point is of paramount importance. 

It’s time to take action, first remember that in any aspect you can improve. We live in constant evolution, and as a biologist may tell you, not all evolutions are for good, so direct yours towards the positive and aimed at improving to get closer to where you want to be and reach your goal. Develop yourself and the environment you've analyzed.

John and Paul had been playing together for several years before being the Beatles. And prior to becoming even a bit popular, they spent a very complicated season in Hamburg. In addition to difficult housing and other situations, they were playing music in front of the public at bars for at least 6 hours a day, 7 days a week; that's right, not a single day off. This experience allowed (and somehow forced) them to innovate, practice and dramatically improve their music. Even so, they weren’t yet achieving success, until 3 years later, with more work and improvements to overcome the competitive environment of the time. All subsequent hits were the result of a long and continuous improvement process. As a small example, you can see the chords used to accompany 2 of their songs, 5 years apart. While the base remains in Sol and Do, appreciate the complexity and mix.

Beatles chords - wanderlum art of success

[Comparison of chords in 2 Beatles songs composed 5 years apart. The base is Sol and Do in both cases, and you can visually distinguish the complexity to which they were progressing musically. Image of the analysis in public dashboard: Marimekko Slope Plot of McCann, AE (2019, July 25)]

Are you oriented to improve? Do your thoughts, routine, habits or processes allow it? What do you need to reach your goal? Learning and improving is a decision you make consciously. It defines you and even helps you enjoy life. Reach goals: professional, love, family, friends, sports, scientific, technological, artistic ... you decide.


Behind the art of the Beatles success, you can perceive and analyze their songwriting, music, and evolution. It's your turn to accomplish your goals. I shared 3 points to help you be aware of what you want, along with various aspects that influence your success. Also, I know you will improve and you will be renewing successes.

First, take time to be clear about your goal, and everything around it. Get to know your field, analyze patterns and forms of communication. In terms of communication, remember that the way you express yourself individually, with others, and the energy or positivism/peace that you convey influences more than it seems.

Second, keep in mind and recognize the importance of unity and diversity. Value external influences and know them well so you can develop them further.

If you are going to remember one thing, let it be: focus on improving. To improve you need to take action. The 2 points above give you the elements to help you improve; be decisive to discover your art of success. 

Taking action

What do I recommend? Today (or this week the latest) apply it on 1 simple goal, so that you internalize it in your mind. 

For example, when we work with a team of leaders from an organization, we have a clear objective, which becomes the guiding axis for all the tailored activities. Then, each one lives challenges through games and dynamics so that they put into practice precisely 1 or several of these concepts in 1 day; it can be done. We do it in places surrounded by nature to feel the tranquility and different vibes that allow them to be more perceptive.

In the same way, you can walk away and give yourself space, ideally invite a couple of people you trust and whom you know influence your goal. Use your example objective or define a group one; from how to compose a song or poem, or find a winning idea on how you can do your bit for one of the UN Global Goals

Do you want to achieve success by applying these tips?
Beatles cheat sheet to successRequest me here your free reference sheet and succeed by applying them frequently, remember that it is good to have objectives with different time ranges, even per day.

Use these 3 keys to meet goals or discover a different approach. Just as today you saw another angle of the art and legacy of the Beatles, you can compare it with other artists or leaders; or better yet, it can be very useful for brainstorming, improving communication between 2 or more people, defining the focus of services, or how to get a sale. 

Which other artist inspires you? Which of the 3 points do you already apply in your life or which do you think is more difficult for you? Tell me.

McCann, AE (2018, August 6). Data Music - The Beatles. Retrieved from
Williams, G. (2019, January 28). How the Beatles Became Really Famous (The True Story You've Never Heard). Retrieved from
Mabille, L. (2016, June 8). Tous Winners, ou le point commun between Bill Gates & les Beatles. Retrieved from
Lewisohn, Mark (from Second Home 2017, February 17). Birth of The Beatles. Image retrieved from
Gladwell, Malcolm, 1963-. (2008). Outliers: The Story of Success. New York: Little, Brown and Co.

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